what it takes to open a contrastheory.
Every figure on this page comes directly from the contrastheory 2026 Franchise Disclosure Document (dated March 9, 2026). Ranges reflect Item 7 estimates for a single unit; specifics vary by market, site, and build-out.
That is the initial franchise fee for a single contrastheory studio. It is the first check, paid at signing, and it covers initial training for up to three people, the operations manual, and the right to operate under our brand in your protected territory.
source: contrastheory 2026 FDD, item 5
- Territory license and brand system
- Operations manual and protocols
- Initial training for up to three people
- Site selection and design support
- Booking, membership, and reporting technology
In-market promotion before, during, and after opening, so day one has an audience.
ongoing fees.
The recurring fees disclosed in Item 6 of the contrastheory 2026 FDD.
Or $2,500 per month, whichever is greater. Paid weekly by ACH.
Paid weekly with the royalty fee and deployed on brand-level marketing.
Or $1,500, whichever is greater. Spent in your local media market.
Due with the royalty fee payment. May increase up to 10% annually with 90 days' notice.
source: contrastheory 2026 FDD, item 6
item 7: line-by-line.
Every category the FDD lists for a single-unit build-out, verbatim in scope, ordered as presented.
| expenditure | low | high |
|---|---|---|
| initial franchise fee | $55,000 | $55,000 |
| site development fee | $10,000 | $10,000 |
| pre-opening training travel and lodging | $3,000 | $3,000 |
| go team training | $5,000 | $5,000 |
| athletic and program training | $3,000 | $3,000 |
| real property (rent or purchase deposits) | $21,000 | $60,000 |
| leasehold improvements | $250,000 | $919,687 |
| design architect | $10,000 | $20,000 |
| office equipment and POS systems | $1,500 | $3,000 |
| contrast therapy equipment (saunas, cold plunge, studio) | $150,000 | $200,000 |
| other required equipment and furniture | $26,200 | $51,000 |
| fixtures | $8,500 | $15,000 |
| security system | $1,500 | $4,000 |
| utilities deposits | $500 | $1,000 |
| opening inventory for resale | $15,000 | $15,000 |
| business permits and other licenses | $500 | $10,000 |
| signage | $7,000 | $25,000 |
| legal and accounting fees | $15,000 | $20,000 |
| grand opening digital advertising and printed materials | $20,000 | $20,000 |
| grand opening local activation / event | $7,000 | $10,000 |
| grand opening support | $5,000 | $5,000 |
| insurance | $5,200 | $6,800 |
| misc. supplies | $700 | $1,200 |
| additional funds (initial 3 months) | $25,000 | $40,000 |
| total estimated initial investment | $645,600 | $1,502,687 |
Additional funds cover the first three months of operation (excluding owner draw, royalties, and brand fund contributions). Additional funds may be required after month three if revenue does not cover operating costs. Because contrastheory began offering franchises in March 2026, no initial franchise fees had been collected as of the FDD date, and the FDD includes no Item 19 financial performance representation.
the complete investment picture.
Item 7 total for a single unit, plus the 3-unit development path.
Total of Item 7 line items for a single contrastheory franchise, including initial fees, build-out, equipment, opening inventory, insurance, grand opening, and three months of additional funds.
source: contrastheory 2026 FDD, item 7
Item 7 estimate for a 3-unit development. The additional cost above a single unit reflects the $135,000 multi-unit development fee ($55k / $45k / $35k) paid at signing.
- Territory license, brand system, and operations manual.
- Site selection and design support, including one on-site acceptance visit.
- Initial training for up to three people, covered by the initial franchise fee.
- Go Team pre and post-opening marketing training.
- Athletic and program training for your coaches.
- Booking, membership, and reporting technology.
- National brand fund contribution deployed on brand-level marketing.
- Multi-unit or franchise operating experience preferred.
- Committed to routine-based, membership-led wellness.
- Financially qualified (net worth and liquidity thresholds disclosed in the FDD).
- Owner-operator or owner-partner engagement in the local market.
from inquiry to opening: six stages.
Complete the franchise interest form. We share the contrastheory investor packet.
Introductory calls with the Fitura franchise team to align on market, timing, and fit.
You receive and review the Franchise Disclosure Document. The 14-day statutory disclosure period begins.
Territory review, financial validation, and mutual approval.
Site selection, lease negotiation, design, permitting, and construction with Fitura support.
Operator training, hiring, pre-sale, and grand opening.
Request the full FDD.
The 2026 FDD contains the complete investment table, fee schedule, territory rights, and all statutory disclosures. Download the franchise magazine to start the conversation.
Tell us about your market.
Download a free copy of our franchise magazine. Share your market, background, and goals and our team will send it to you and walk you through the discovery process. Qualified candidates receive the Franchise Disclosure Document (FDD) as the next step.
Submitting this form does not constitute an offer to purchase a franchise. See the disclaimer below.