an operator platform,
not a brand license.
contrastheory franchisees inherit the full Fitura Brands operator platform: real estate, design, technology, training, and marketing, engineered by a leadership team with more than seventy combined years of franchise experience.
run cleaner.
Fitura sources trade areas, screens leases, and hands franchisees off to SABRE Real Estate, the brokerage that placed sites for Starbucks and Solidcore, to negotiate terms.
A 300 page real estate and construction package produced with Lark Architecture (LARC) specifies tapware, tile, lighting, elevations, and equipment so any general contractor can build to spec.
Multi day online curriculum plus in person certification on the contrastheory protocol, coaching, safety, hiring, and daily operating rhythms before doors open.
Membership, booking, waivers, POS, and CRM run on OneFiit, the operating system used across the Fitura Brands portfolio.
Brand system, campaign creative, and social managed centrally through Canva Enterprise and Soci, with paid search and paid social deployed at both national and studio level.
A pre sale and grand opening sequence built around foundation memberships, community activations, and sales training that converts leads into members before day one.
Runs on Delightree, the online LMS platform used across modern franchise systems. Every checkpoint carries supporting videos, educational content, and comprehension checks so nothing is signed, leased, or built out of sequence.
Target from signing to grand opening for a contrastheory studio, driven by prebuilt guidelines and vetted vendor partners.
Combined years of franchising experience across the Fitura Brands leadership team.
Five sequenced touch points inside Delightree covering commercial lease structure, triple net economics, and the legal terms that quietly break new operators, before a franchisee ever looks at a site.
Once education is complete, Fitura hands the franchisee to SABRE Real Estate, the same tenant rep brokerage that placed sites for Starbucks and Solidcore, to source and negotiate the lease.
Built with Lark Architecture (LARC), the guide specifies tapware, tile, lighting, and elevations at a level of detail any qualified general contractor across the country can build from without guessing.
Fitura Brands does not build software. contrastheory runs on OneFiit, a proven fitness operating system that unifies member data, class booking, digital waivers, retail, and marketing automation, so franchisees inherit an enterprise stack from day one instead of stitching one together.
- Member sign up, class booking, and waivers
- Point of sale for merch and retail
- CRM with lead capture and lifecycle automation
- Reporting shared across studios and HQ
Brand guidelines and campaign creative live in Canva Enterprise. Every studio has access to on brand assets that are ready to localize.
Studio social channels are managed through Soci so posts, ads, and reputation stay on brand across every location without adding a marketer to the payroll.
National brand campaigns plus paid search and paid social geo targeted around each studio trade area, run centrally so franchisees do not have to.
The local layer: community content, partnerships with nearby businesses, in park and in studio activations, and showing up in the neighborhood. HQ handles the machinery. Owners handle the handshakes.
- Brand system and creative
- Social calendar and publishing
- Paid search and paid social
- SEO and web infrastructure
- Sales training for leads at open
A structured pre opening sequence: activation ideas, foundation membership tiers, and sales training that converts local leads into paying members while the studio is still in build. The goal is a full pipeline on day one.
Tiered founding member offers that reward early belief without locking studios into lifetime pricing.
HQ trains studio teams on how to convert inbound leads to memberships, using scripts and tooling proven across the portfolio.
Enter Delightree, the 90 plus point onboarding system from day of signing to day of opening.
Complete real estate 101 modules and comprehension checks before any site is presented.
SABRE Real Estate sources sites and negotiates alongside the Fitura development team.
General contractor builds from the LARC construction guidelines with Fitura oversight.
Franchisee and staff complete contrastheory protocol certification and operating training.
Local marketing engages, foundation memberships sell in, doors open on target.
See the full support platform.
Download the contrastheory franchise magazine for a complete walk through of real estate, build, technology, training, and marketing support.
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